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The Multiconnect Partnership Principle – overcoming the typical supplier-customer approach.

In many publications, the concept of “coopetition” gets a lot of attention. Overcoming the typical “it’s them or us” approach to a rather cooperative thinking is meanwhile “common sense” in many management decisions. Similar to that, the conventional supplier-customer relationship should be rethought as well. Sure, there are still (well-functioning) traditional value chains in many … Continued