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A2P SMS in Austria

There are three segments in the SMS market:

P2P: This area covers consumer to consumer – it is covered by SMS-brokers, Multiconnect is not active here.

Enterprise customers: This area is all about B2B communication and we are not active here either.

A2P: Multiconnect is specialized in the A2P area in Austria, and is represented in the European cream of the crop – more than a third of the largest players on the market are already among our customers.

Use cases of this technology are for example: if you book a hotel or a flight online and receive a confirmation text on your mobile, or when a package delivery service sends you an SMS when they completed your delivery.

Why are text messages still important? Isn’t WhatsApp the new standard?

SMS has been around through the years and even survived the coming and going of other technologies, which offered more. Why’s that? Well, Skype for Business for example never pushed through, the number of users never reached a critical point.

Even WhatsApp, although it has an amazing reach in the private area, is far from reaching EVERY user, which also wouldn’t be technically possible – not everyone uses a smartphone or wants to provide his personal data free of charge to a foreign third party.

SMS still offers the following advantages:

  • Delivery guaranteed: You know for sure if a message was delivered and has arrived.
  • Range: Using SMS you can really reach EVERY mobile number.
  • Receptibility: From the customer’s point of view – EVERY mobile number can receive an SMS.
  • Technically constant basis: You don’t need an app, updates cannot prevent the reception, you don’t need to install something extra to receive SMS.
  • International standards: Because of all these reasons, and some other legal ones,  SMS as a standard e.g. for the banking industry in regards to the mobile TAN procedure, will not change in the future.

 

Which advantages does Multiconnect offer in the A2P area compared to other providers?

For good reason, Multiconnect did reach an amazing market coverage of over 30% in the field of large aggregators. Here are just a few of these reasons:

We are a carrier: Through its daughter Spusu, Multiconnect is a true carrier, we are not only the middleman but a true provider – we have the necessary hardware and all the advantages that come with this fact.

Therefore, we only offer direct connections, instead of having to rent the lines first. Furthermore, we can work on direct terminations, at the same time we can offer GENUINE 100% coverage in Austria, an advantage that no other provider can offer – we really reach EVERY Austrian consumer.

Delivery notifications: As an aggregator, you need to inform your client, e.g. Lufthansa, that a message was delivered – based on this, an experienced player will request a service level agreement with a delivery rate of over 99,99% – we are able to constantly offer this level of performance.

100% Geo-redundant: Our system is configured in such a way that it can basically never fail, because a number of geographically distributed backup systems with their own emergency power supply are backing it up – another advantage that other providers simply cannot offer.

24/7/365: Therefore we are able to re-route in a timely manner, even in case of undeliverability. We know for example which other providers have which problems and when, as many of their customers came to us over the years, because the performance was not enough at certain peak times. Many aggregators simply can’t afford to work with companies that don’t offer this.

Virtual Mobile Numbers: Instead of receiving an SMS from 4554, you can use real “long numbers” – so-called virtual mobile numbers – at Multiconnect. There are a lot of use cases for those numbers – besides the option of doing voice broadcasts as some political parties like to use in their campaigns, we are able to dispatch nationally.

Cost Savings: In Austria, we have an internationally exceptional situation when it comes to pricing. Even if you broadcast from Austria, but the prefix is e.g.: +49, because you are only the middleman and not a carrier, the cost for an SMS are approximately double as compared to when sending it from a +43 number – therefore we are able to offer our customers from around the world SMS services in Austria for national prices.

Live Stats: In our established system you are able to check the stats of any broadcast live and even an automated processing of receipt confirmations for tens and hundreds of thousand messages at the same time is no problem.

Compatible protocols: Our system is not only PCI standard compatible, but also SMPP and of course HTTP and HTTPS.

Last but not least, the biggest advantage:  From every other provider and middleman you can only buy packages – in most cases planning doesn’t allow to buy the cheapest quantities, or you buy 100.000 pieces, but only need 53.000.

Because you directly work with a carrier when you work with us, we are able to charge you exactly per piece – if you send 53.441 SMS, you will only pay exactly for 53.441.

If you have questions about our A2P SMS solution or have a project you want to discuss, please feel free to get in touch, either by phone at +49 (89) 44 288-000 or via the following contact form:

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Arrange a free consultation now!

Christian T. Anton

„As a market leader, we solve all your phone related problems. Guarnateed.”

Christian T. Anton, CEO Multiconnect